Back to the Beginning

For my last blog of the semester, I am returning to my first blog: click here! In this blog, I analyzed P. Diddy's Ciroc commercial before I learned about multimedia and design. Now, I am taking another look at this commercial and will critically analyze it with my new knowledge.

Take a look:

    The purpose of this video is simple: it is to promote the lavish, expensive vodka: Ciroc. This video is intended for people of age, of course, and it is to promote that "the fabulous" celebrate with Ciroc. I also still think that it is geared toward people in their late twenties-mid thirties because there is no club scene, there is a relaxing, enjoyable night out with people who look older than 21, but younger than those with gray hair. This commercial contains P. Diddy, along with other individuals who are in tuxedos and long, elegant dresses. One watching this commercial will think that Ciroc vodka is used to celebrate life events and by doing so you look elegant and classy. The actors/actresses in this commercial are laughing, and having a great time with a glass of Ciroc in their hand. The others in this video are around P. Diddy, who is the leader of this group, and they all seem to be having a fabulous time celebrating and drinking this vodka. This gives off the image that Ciroc is classy and fabulous, and it is a vodka that celebrities drink. P. Diddy is a celebrity, personal opinions aside, he makes a lot more money than we do and receives a lot more publicity. Everyone knows P. Diddy. This video is also done in black and white, which may reflect old Hollywood, which represents the rich and famous. Old Hollywood also reflects classy, respectable individuals.
     From a designer's perspective, I think four aspects are extremely important: 1) having a celebrity icon (again- personal opinions aside, he is a celebrity), 2) the color of the commercial, 3) the song chosen, and 4) the happy and classy faces of the actors/actresses. People who idolize P. Diddy or even enjoy his songs, would definitely take into consideration that he drinks this vodka. I definitely had to think about Ciroc and how it tastes- what makes it attract celebrities. Also, I think the black and white color adds the Old Hollywood effect in that it portrays this classy, lavish, and respectable lifestyle. If you drink Ciroc, you are celebrating in the classy way. The song chosen is by Frank Sinatra, who is also a huge icon. "Come Fly with Me" is a very popular song, which would attract people who enjoy this song. I also thought how can this song and this vodka be related? This song makes me feel calm and enjoy life- which is something that I also got from this vodka. Also, I've recently noticed how P. Diddy is wearing a bow tie and I found this picture of Frank Sinatra who is also wearing a bow tie. Coincidence? Or is it that the designers wanted the men to dress like this to resemble Old Hollywood and the classy icons? The people in this video are dressed very professionally and classy- tuxedos and long, elegant dresses. These people are also so happy and glowing. They look as if they are celebrating something by drinking this vodka and they are enjoying every minute of it.
     After taking this class, I really think more critically about commercials, pictures, ads, and graphics that I see. I have learned a great deal from this course and I will apply my knowledge whenever it is appropriate.