Something I wish I did a year ago....

After taking a look at the exercises, I thought it would be most meaningful for me to revise one of my own projects. Before moving on to creating my own advertisements, I thought it would be best to take something that I thought was "appealing" and revise it with new things I learned that send the best message. This was a handout I gave my class when I studied abroad in Rome two summers ago. We each were assigned a piece of architecture in which we had to teach the class about. Mine was the Palazzo Spada in Italy, which was built by Borromini. It is an optical illusion because it makes the statue at the end of the hallway look human sized, but it is actually very small. After looking at it again, I thought to myself, What was I thinking? This is really such a boring handout. My headline is just so tiny, it doesn't make sense. I decided to follow a strict alignment in Design Basics Index on page 84, and break up the strict alignment by making the Galleria Prospettiva longer than the Palazzo Spada. I also liked this layout because I wanted the picture to be big and emphasized because that is what I am giving my presentation on: the architecture.

Before:

 After:

The first picture is a picture of the actual handout and the second wouldn't print on my computer the way that it is seen on my computer, so I took a picture of the computer (that is why it looks really dark). I really think that for this project it is imperative to make the picture the big focus of attention, the one thing that catches the viewer's eye. I think my classmates would've liked to see the second handout instead of the first because of the layout and emphasis on the picture.